Jack Wills

Jack Wills creates clothing and accessories that embrace and embody the very best of British heritage. Designed for all who appreciate effortless design, high-quality finish, and attention to detail, the brand goes to great lengths to support its community in embodying a carefree, youthful spirit. With a notable tounge-in-cheek boldness, Jack Wills encourages freedom, independence, and adventure amongst its patrons, winning it a loyal core community of die-hard supporters. It was this very spirit and its resulting approach to marketing that underpinned a short yet successful expansion into the key new market of the USA via the access points of Nantucket, Martha’s Vineyard, and Boston MA. Jack Wills went on to expand across the Northeast USA, as well as outposts in Hong Kong and Dubai. Best known for its heritage inspired pieces and now owned by UK retailer Sports Direct, the brand is always evolving to support all aspects of British-influenced youthful lifestyle.