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Day Eight
The Ski Week is a series of boutique ski festivals staged in handpicked mountain towns around the world.
Day Eight’s winter-focused offering invites a unique journey embracing local culture, international community, and celebration of the alpine outdoors. The Ski Week’s unique approach to group travel brings together a whole generation of world-travelers and has already sparked a handful of new community-centered businesses. Sister company to The Yacht Week, at its peak The Ski Week operated in 5x destinations across the globe, counting 52+ nationalities among its community, hosting 1400+ guests per year, and is largely responsible for countless passport stamps over its lifespan. During one experiment to measure marketing ROI, the brand attempted to gauge the experience of it’s patrons by counting the number ski boots actively worn on the dancefloor at the headline aprés-ski, then cross-referenced the data against final NPS scores. It worked.
Contribution:
> Community direction
> Creative direction
> Project management
Team:
Leo Alsved / Founder & CEO
Erik Lehmann / Director of Marketing
Camila Massu / Art Director
Shannon Coast / Copywriter
Nelia Klaven / Designer
Michael Johansson / Cinematographer
Fabian Wester / Photographer
Location:
Obertauern, AUT
Chamonix, FRA
Aspen, USA
British Columbia, CAN
Niseko, JPN
