THE ADVISORY MEMO

THE ADVISORY MEMO

Overview

The growth and sustainability of communities hinges on attracting the right new members, and fostering a vibrant, engaged, core community around your product. I specialize in propelling community-driven organizations towards exponential growth through strategic advisory and tailored consulting services.

Services

1. Active Advisory

My baseline service involves ongoing strategic advisory under a monthly retainer agreement. This service ensures that you have consistent, expert guidance at the founder-level in managing and expanding your paid community. Key areas of focus include strategic planning, community growth, community engagement, and retention strategies.

2. Strategic Consulting

For communities requiring more intensive support, I offer more detailed consulting services that can be added to the advisory retainer. This includes deep dives into specific challenges, project-based initiatives, plugging into specific teams to provide hands-on implementation support, ensuring that strategic plans translate into tangible results.

3. Fractional VP Community

The most involved approach, for executive-level leadership. This role plugs into the executive team to formulate and drive key initiatives designed to foster long-term community engagement and growth. Your team gets experienced leadership targeted at significant community development without the commitment of a full-time executive.

How I Work

Initial Assessment

Engagements begin with a thorough assessment of your community's current status and growth objectives. This foundational step ensures that all strategies are tailored to your specific needs and growth targets.

Strategic Advisory

We review progress, adapt strategies, and plan for upcoming initiatives, and measure against industry benchmarks at a regular cadence. These sessions are crucial for keeping your growth on track and agile in response to new opportunities or challenges.

Hands-On Support

We roll up the sleeves together. I provide hands-on collaborative support ranging from membership program design, community team mentorship, to partnership development. This is particularly useful for communities looking to launch or innovate on their current community model.

Unlimited Q&A

On-demand access to expert advice and insights, ensuring you have the support you need to address challenges and opportunities as they arise. There is no limit on the number of questions you can ask, encouraging ongoing learning without additional cost.

Regular Check-ins

Adopting an agile methodology, we schedule bi-weekly or monthly check-ins to review progress, discuss challenges, and make necessary adjustments. This approach ensures that the advisory services remain relevant and responsive as your community evolves.

Industry Benchmarking

Comparison of your community’s performance against local and global industry benchmarks to identify opportunities for improvement and areas where you excel. This external perspective helps to guide strategy adjustments and prioritize new initiatives.

Your Community Growth Engine

1. Strong Foundations

My approach is designed to systematically attract, engage, and retain members, ultimately transforming your community into a vibrant culture hub. We start by establishing a strong foundation that integrates community insights with strategic planning and key analytics. This enables us to identify key growth drivers and tailor our strategies to align with your community's specific characteristics.

2. Scalable Systems

We’ll embed scalable systems and processes that facilitate seamless member onboarding, enriching engagement practices, and innovative retention tactics. These systems include targeted marketing techniques and delightful personalized member experiences that are crucial for encouraging active participation and deepening member commitment.

3. Systematic Improvement

By leveraging continuous feedback loops, we ensure that the community not only grows but also thrives on active participation and member satisfaction. This proactive and data-driven engine supports sustained growth and is adaptable to changing dynamics, ensuring that your community remains relevant and influential in the context of it’s ever-evolving landscape.

Specialization

  • Optimize recruitment and retention strategies to expand your community base. Leverage analytics to personalize outreach and enhance the community member lifecycle for sustainable growth.

  • Develop and implement engagement strategies to increase member activity and loyalty. Focus on creating meaningful interactions and value-added experiences that boost overall satisfaction.

  • Identify and forge alliances with complementary organizations to extend reach and resources. Manage collaborative efforts that align with community goals to drive mutual benefits.

  • Utilize AI tools to streamline operations and personalize member experiences. Implement smart systems for data-driven insights, predictive analytics, and automated member interactions.

  • Expand your financial foundation by introducing new revenue streams. Explore opportunities in events, premium memberships, sponsorships, and value-add services that align with member interests.

BOOK A DISCOVERY CALL

BOOK A DISCOVERY CALL

Final thoughts…

If you’ve made it this far, you likely arrived at this page through a trusted referral. You may be wondering: Is advisory support the right fit for the stage and needs of my business? Good question.

I take a selective approach to client engagements, partnering only with businesses where I can create maximum strategic value based on category, stage, and model.

Are we a strong match? Let’s find out together. Schedule a discovery call to explore fit.